{"product_id":"tru-silk-serum","title":"TRU™ SILK SERUM","description":"\u003cp\u003e\u003cstrong\u003eTRU™ SILK SERUM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLINEAGE™ — The Bellmazi Method™\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight Silk • High-Gloss Finish • Frizz Control • Heat-Styled Hair Support\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTRU™ Silk Serum is a lightweight, professional finishing serum created to deliver \u003c\/span\u003e\u003cspan\u003esilky movement, brilliant shine, and a smooth, polished finish without the weight of a traditional hair oil\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeveloped under \u003c\/span\u003e\u003cspan\u003eLINEAGE™ — The Bellmazi Method™\u003c\/span\u003e\u003cspan\u003e, TRU™ combines modern cosmetic technology with carefully selected botanical oils to create a serum that enhances the look and feel of the hair while maintaining movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the heart of TRU™ is a lightweight silicone system designed to glide effortlessly over the hair. \u003c\/span\u003e\u003cspan\u003eCyclomethicone\u003c\/span\u003e\u003cspan\u003e provides a weightless carrier that spreads easily and evaporates after application, while a \u003c\/span\u003e\u003cspan\u003eDimethiconol blend\u003c\/span\u003e\u003cspan\u003e deposits a fine smoothing layer that helps soften the feel of the cuticle, control frizz, improve manageability, and reduce the appearance of dry or rough ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePhenyl Trimethicone\u003c\/span\u003e\u003cspan\u003e elevates the finish with exceptional gloss and silkiness, while \u003c\/span\u003e\u003cspan\u003eIsododecane\u003c\/span\u003e\u003cspan\u003e contributes to TRU’s light, dry-touch feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than loading the formula with heavy oils, TRU™ uses select botanical oils in intentionally small amounts. \u003c\/span\u003e\u003cspan\u003eCamellia Seed, Argan, and Jojoba Oils\u003c\/span\u003e\u003cspan\u003e provide supplemental conditioning and softness while allowing the hair to remain fluid and touchable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is hair that looks \u003c\/span\u003e\u003cspan\u003eglossy—not greasy; polished—not coated; soft—not weighed down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat TRU™ Does\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCreates immediate silky slip and softness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds luminous, high-gloss shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps smooth the appearance of the hair cuticle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eControls frizz and flyaways\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps improve the appearance of dry, rough ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances movement and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides a polished finish after blowouts, silk presses and extension styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight enough for wigs, weaves and human-hair extensions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConcentrated formula—a small amount goes a long way\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIngredient System — Including Required Form\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCyclomethicone \/ Cyclopentasiloxane (D5) — SILICONE LIQUID\/FLUID\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eA lightweight, volatile silicone carrier that provides exceptional spread and slip before evaporating from the hair, helping TRU™ maintain its weightless finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDimethiconol Blend — SILICONE LIQUID\/FLUID BLEND\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eA high-performance smoothing silicone polymer system. Helps condition the hair surface, reduce frizz and create lasting silkiness without relying on heavy oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDimethicone 50 cSt — SILICONE LIQUID\/FLUID, 50 cSt VISCOSITY\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eProvides additional slip, softness and surface smoothing. The specified viscosity is important; generic high-viscosity dimethicone should not automatically be substituted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePhenyl Trimethicone — SILICONE LIQUID\/FLUID\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eA high-refractive-index silicone selected for exceptional shine, gloss and a luxurious silky finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIsododecane — VOLATILE LIQUID\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eA lightweight, fast-evaporating carrier that helps reduce oily residue and contributes to TRU’s dry-touch finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCamellia Seed Oil — BOTANICAL OIL\/LIQUID\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eA lightweight conditioning oil selected to enhance softness and flexibility without overwhelming the serum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArgan Oil — BOTANICAL OIL\/LIQUID\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eProvides supplemental conditioning and helps improve the feel and appearance of dry hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJojoba Oil — LIQUID WAX ESTER\/OIL\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eProvides lightweight conditioning and helps enhance softness and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTocopherol (Vitamin E) — OIL-SOLUBLE LIQUID\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eFunctions primarily as an antioxidant to support the formula’s oil phase.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFragrance — OIL-SOLUBLE LIQUID, COSMETIC\/HAIR-CARE GRADE\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eOptional and used at a low level to provide TRU™ with its signature scent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat TRU™ Is NOT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTRU™ is \u003c\/span\u003e\u003cspan\u003enot a heavy hair oil\u003c\/span\u003e\u003cspan\u003e and is not intended to leave the hair saturated in botanical oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is a \u003c\/span\u003e\u003cspan\u003esilicone-forward professional finishing serum\u003c\/span\u003e\u003cspan\u003e intentionally formulated around lightweight delivery, controlled deposition and cosmetic performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHydrolyzed Keratin or other \u003c\/span\u003e\u003cspan\u003ewater-based protein solutions should not simply be added\u003c\/span\u003e\u003cspan\u003e to this anhydrous silicone\/oil system. Adding water-based ingredients would require a properly engineered emulsification\/preservation system and a revised formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDispense a small amount into the palms and distribute lightly through the mid-lengths and ends of dry or styled hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStart with less than you think you need and add additional product only when necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor professional styling, use as the final polishing step after a \u003c\/span\u003e\u003cspan\u003esilk press, blowout, wig installation or extension service\u003c\/span\u003e\u003cspan\u003e to enhance shine, movement and smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe TRU™ Finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSilk without weight.\u003cbr\u003e Shine without grease.\u003cbr\u003e Movement without buildup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTRU™ Silk Serum — LINEAGE™ — The Bellmazi Method™\u003c\/span\u003e\u003c\/p\u003e","brand":"Bellmazi Hair Mob","offers":[{"title":"2 oz \/ 60 ml","offer_id":50191817244929,"sku":"BHM-LIN-TRU-2OZ-60ML","price":19.99,"currency_code":"USD","in_stock":true},{"title":"4 oz \/ 120 ml","offer_id":50191780020481,"sku":"BHM-LIN-TRU-4OZ-120ML","price":29.99,"currency_code":"USD","in_stock":true},{"title":"8 oz \/ 240 ml","offer_id":50191780053249,"sku":"BHM-LIN-TRU-8OZ-240ML","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/5120\/8193\/files\/IMG-3182.png?v=1786790494","url":"https:\/\/www.bellmazihairmob.com\/products\/tru-silk-serum","provider":"Bellmazi Hair Mob","version":"1.0","type":"link"}